Have you ever looked at something in our society and wished you could do something to change it?
PNY PRJKT (pronounced "Penny Project") was created for just that reason. We don’t look at ourselves as a jewelry company, but instead as a company that is inspiring people to create something beautiful from their life regardless of their current situation. The first step toward doing this is that as a society, we must start by changing the way that we look at mental health. We can start by working toward removing the stigmas surrounding mental health.
So why a Penny? What is the significance of the penny being used in all our products? Most people see the penny as something that is worthless. Very few people will stop to bend over and pick one up when they see it laying on the ground. But at PNY PRJKT we see it as something with the potential to be so much more. Like my life, your life, and the life of everyone else. There is huge significance in taking something seen as worthless, and creating a thing of beauty. It's a metaphor for our lives with an inspiring message that you look at daily.
PNY PRJKT is also committed to donating a portion of all proceeds to assist people who need help but otherwise don't have the means or know where to turn to get that help they need.